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 Nortel Networks Automatic Data Processing Akzo Nobel Kinetic Design Applied Systems Intelligence Xperio Iris Programmers Group Clickandmove.com 
Green Light Advantage Kinetic Design Clickandmove.com Nortel Networks Applied Systems Intelligence Xperio Iris Programmers Group Automatic Data Processing Akzo Nobel Folio Z Management Psychology Group Intelligent Systems Amsouth Bank Prime Media Designs Haas Publishing Companies
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April 6, 1998 Paul Johnson Dear Paul: You did a great job presenting at the recent Entrepreneurs Forum special interest group. Of all the programs we've had at our monthly meetings, your program "Preparing to Open your Mouth; Creating Sales Messages" generated the most positive comments. As you know, I work with a lot of early stage technology companies. One of the biggest hurdles they have to overcome is confusing a software demonstration with a sales presentation. Your emphasis on creating a unique selling message that is supported by a few compelling and memorable elements was right on target. Your examples sparked a lot of interest among the entrepreneurs present and helped them to better understand how to create a great sales message for their company. You've also added an interesting dimension to the meetings of the Southeastern Software Associations with your 'twisted logic" introductions. A nice change from the predictable program introductions! Thanks again for your support and contribution to the Entrepreneurs Forum and SSA. I hope we can count on more of your informative and entertaining programs. Very truly yours, Bonnie L. Herron
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