List of Articles

Below are titles and abstracts to linked articles. We offer the abstracts so you don't waste time guessing at titles or reading irrelevant articles.

We also have a special section on "Business Book Reviews with Attitude" - not an article, but an extensive page of very brief opinions about scores of books to help you quickly choose winners and stay away from the losers.

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"Six Key Elements for a Testimonial Letter"
All testimonial letters are not created equal. The ones full of gushy fluff are a waste of good letterhead. However, a good testimonial letter can offset any risk in the value proposition, increase customer loyalty, and get you more referrals. A good letter provides the reader with a shortcut to the good, sound, safe buying decision that they really want to make. Make sure six key elements are in the letters you harvest from your own customers, and watch your selling success take off.

  

  

  

Business Book Reviews with Attitude

Use these concise reviews to dodge the losers and read only the books that are going to improve your business now. Over 100 reviews of books on sales, strategy, innovation, and more. Searchable.

Click Here to get to the Reviews

  

  

"Four Common Words That Will Ruin Your Sale"
Four words commonly used in marketing today can have a devastating effect on your sales results. We use these words to describe our offerings and assume the prospective buyer knows exactly what we mean. However, definitions vary widely and the end result of that type of miscommunication is disastrous. This article explores these four words and the impact of their use when selling.

  

  

  

"Reframing for a Cleaner, Clearer Marketing Message"
Make sure the key words in your marketing messages are clearly understood by your prospects and customers by using the simple Reframing technique described. And if you're in the software business, this article will have particular relevance for you!

  

  

  

"Business with a Tropical Attitude"
Think business, think tropical. At first, they may not seem to go hand in hand. Yet we know that "having the right attitude" is important. If you're ready for boldness, clarity, diversity, friendliness, style, and a new definition of professionalism, you can find it all in the tropics - even the energy of life itself! You'll be more successful - and have a gas doing it - when you approach your business with a tropical attitude.

  

 

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